AI-Focused SEO Strategies: Learn how AEO and GEO can help optimize content for modern search experiences, answer engines, and AI-powered platforms such as ChatGPT and Perplexity.
Using LLMs for SEO Research: Explore practical ways to use Large Language Models (LLMs) for search-intent analysis, topic discovery, semantic relationships, keyword grouping, content research, and SEO workflow support.
Practical AI-Assisted SEO Skills: Understand how AI tools can support keyword research, content planning, website analysis, information organization, and repetitive SEO tasks—while keeping strategy and quality control in human hands.
Project-Based SEO Practice: Learn through practical website analysis, SEO audits, keyword research, content planning, and real-world optimization tasks.
Work With Essential SEO Tools: Gain hands-on familiarity with widely used platforms such as Google Search Console, Google Analytics 4, Screaming Frog, Ahrefs, and other tools used for SEO research and analysis.
Create Professional SEO Deliverables: Develop practical outputs such as SEO audit reports, keyword research documents, content plans, optimization recommendations, and strategy documents that can contribute to a professional portfolio.
Explore Multiple SEO Career Directions: Develop practical skills for roles in SEO, technical SEO, content, local search, e-commerce, strategy, and freelance consulting.
| Class No. | Class Type | Topic / Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Live Class |
Digital Marketing Essentials
Explore how search engines, digital platforms, websites, and organic discovery work together to connect businesses with potential customers. |
Digital Marketing Study Notes |
| Class 2 | Live Class |
Search Intent & Customer Decision Path
Understand different search motivations and learn how people move from discovering a need to researching, comparing, and taking action. |
Search Intent Planning Sheet |
| Class 3 | Live Class |
SEO Career Paths, Niche Research & Business Value
Identify suitable SEO niches, explore service opportunities, and understand how acquisition costs and customer lifetime value affect SEO profitability. |
Niche & ROI Planning Worksheet |
| Class No. | Class Type | Topic / Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Live Class |
Search Engines, Algorithms & Ranking Systems
Learn the fundamentals of modern search systems, crawling, ranking signals, machine learning, content evaluation, and evolving search experiences. |
Search Algorithm Fundamentals |
| Class 2 | Live Class |
Keyword Discovery Using Multiple Research Methods
Work with Google Keyword Planner, Google Trends, Ahrefs, Semrush, Moz, and other methods to identify relevant search opportunities. |
Keyword Research Workbook |
| Class 3 | Live Class |
Long-Tail Keywords, KGR & Semantic Grouping
Learn how to expand seed terms, identify specific search phrases, organize related topics, and create useful keyword clusters. |
Keyword Clustering Matrix |
| Class 4 | Project Review |
Competitor Search Analysis & Keyword Opportunities
Study competing websites, identify content gaps, uncover keyword opportunities, and organize a practical keyword framework for a client project. |
Competitor Research Worksheet |
| Class No. | Class Type | Topic / Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Live Class |
Crawling, Indexing & Website Response Codes
Understand how search engines discover website resources and interpret common HTTP responses such as 200, 301, 302, 404, and 5xx errors. |
Technical SEO Reference Sheet |
| Class 2 | Live Class |
Google Search Console: Setup & Monitoring
Set up website properties, connect essential verification methods, submit sitemaps, inspect URLs, and monitor search performance. |
Search Console Setup Workbook |
| Class 3 | Live Class |
Technical Issue Detection & Resolution
Work through broken URLs, redirect chains, canonical conflicts, indexing problems, duplicate content, internal linking issues, and structured-data errors. |
Technical Fixes Checklist |
| Class 4 | Live Class |
Professional Website SEO Audit
Perform a complete technical review, organize findings by priority, and prepare an understandable action plan for a website owner or client. |
Technical Audit Report Template |
| Class No. | Class Type | Topic / Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Live Class |
WordPress Structure, Hosting & Site Setup
Understand domains, hosting, SSL, permalinks, categories, tags, themes, plugins, and the basic components of a WordPress website. |
WordPress Setup Handbook |
| Class 2 | Live Class |
Rank Math & Yoast SEO Configuration
Configure essential SEO settings, metadata, XML sitemaps, breadcrumbs, social information, schema options, and other key plugin features. |
SEO Plugin Setup Guide |
| Class 3 | Live Class |
Build & Publish an SEO Practice Website
Create a functional WordPress website and apply the technical and SEO settings covered throughout the module. |
Website Deployment Checklist |
| Class No. | Class Type | Topic / Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Live Class |
On-Page SEO Principles & Content Signals
Cover page titles, meta descriptions, headings, URLs, internal links, content organization, author information, trust elements, and practical E-E-A-T considerations. |
On-Page SEO Framework |
| Class 2 | Live Class |
Real-Website Page Optimization
Optimize existing webpages by improving titles, headings, content structure, image attributes, internal links, and search-focused page elements. |
Page Optimization Worksheet |
| Class 3 | Project Review |
Structured Data & Enhanced Search Features
Learn how relevant schema types can help search engines interpret pages, including Article, Product, FAQ, Service, and Organization markup. |
Structured Data Reference Pack |
| Class No. | Class Type | Topic / Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Live Class |
Backlink Fundamentals & Sustainable Link Strategies
Understand backlink attributes, link relevance, editorial mentions, digital assets, outreach opportunities, and responsible authority-building methods. |
Link Building Strategy Guide |
| Class 2 | Live Class |
Outreach, Guest Contributions & Digital PR
Learn how to research suitable websites, prepare outreach messages, build relationships, and identify legitimate opportunities for online exposure. |
Outreach Message Templates |
| Class 3 | Live Class |
Local SEO & Google Business Profile Optimization
Work with business information, categories, services, reviews, local relevance, NAP consistency, and other important local search elements. |
Local SEO Optimization Checklist |
| Class No. | Class Type | Topic / Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Live Class |
Product, Category & Commercial Keyword Strategy
Explore product-focused search terms, category pages, collections, buyer-focused queries, product titles, descriptions, and eCommerce site structure. |
eCommerce SEO Planning Guide |
| Class 2 | Live Class |
GA4 Configuration & SEO Performance Measurement
Set up important events, conversions, traffic reports, and useful measurements for understanding organic search performance.. |
GA4 Tracking Workbook |
| Class 3 | Live Class |
Online Store SEO Assessment
Review the technical and search structure of a WooCommerce or Shopify store and prepare a practical optimization report. |
eCommerce Audit Report Template |
| Class No. | Class Type | Topic / Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Live Class |
Generative Search & Answer Engine Optimization
Understand GEO and AEO concepts and examine how content can be structured for AI-driven search and answer experiences. |
AI Search Fundamentals Guide |
| Class 2 | Live Class |
Entity Optimization & Knowledge Relationships
Learn how entities, topics, relationships, structured information, and contextual relevance contribute to stronger topical understanding. |
Entity Research Workbook |
| Class 3 | Live Class |
AI-Assisted Content Production & Human Editing and AI-Powered SEO Workflows & Reporting
Build a practical workflow for research, prompting, drafting, fact-checking, editing, originality review, and human quality control and Use AI-assisted processes for research, keyword organization, content planning, reporting, documentation, and repetitive SEO tasks. |
AI SEO Workflow Manual |
| Class No. | Class Type | Topic / Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Live Class |
Fiverr Profile, Service Positioning & Gig Creation
Learn how to present your expertise, select a focused service area, structure packages, and build a clear SEO service listing. |
Fiverr Profile Workbook |
| Class 2 | Live Class |
Fiverr Search Visibility & Gig Optimization
Work on service keywords, titles, tags, descriptions, presentation, click-through considerations, and ongoing gig improvement. |
Fiverr Optimization Checklist |
| Class 3 | Live Class |
Buyer Communication & Project Delivery
Practice handling inquiries, preparing offers, managing revisions, creating reports, and maintaining professional client communication. |
Client Communication Scripts |
| Class No. | Class Type | Topic / Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Live Class |
Upwork Profile & Professional Portfolio
Set up a focused Upwork profile, organize service information, present relevant work, and improve your professional portfolio. |
Upwork Profile Workbook |
| Class 2 | Live Class |
Proposal Writing & Client-Focused Applications
Learn how to research a project, identify client requirements, personalize proposals, and communicate relevant solutions clearly. |
Proposal Writing Templates |
| Class 3 | Live Class |
LinkedIn Positioning & Direct Outreach
Improve your professional presence, organize your LinkedIn profile, research prospects, and develop structured email outreach campaigns. |
Direct Outreach Playbook |
| Class No. | Class Type | Topic / Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Live Class |
Facebook Business Setup, Organic Growth & Advertising
Explore Meta business tools, page management, audience engagement, campaign objectives, targeting concepts, and lead-generation workflows. |
Facebook Marketing Workbook |
| Class 2 | Live Class |
YouTube Channel SEO, Analytics & Short Videos
Optimize channel structure, titles, descriptions, content discovery, audience retention, analytics, Shorts, and AI-assisted visual creation. |
YouTube Growth Toolkit |
| Class No. | Class Type | Topic / Lesson | Resource Type |
|---|---|---|---|
| Class 1 | Project Review |
Full-Site SEO Strategy & Implementation
Work through a complete SEO workflow covering keyword research, technical assessment, on-page improvements, content planning, authority strategy, performance measurement, reporting, and client presentation. |
Client SEO Assessment Rubric |
| Class 2 | Final Viva |
Evaluation & Certification
Present your project, explain your optimization decisions, respond to practical questions, and complete the final evaluation process. |
Final Evaluation Guide |
Choose the learning format that works best for you. Attend live online classes from anywhere or join our practical on-campus training in Rajshahi:
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